Welcome to your
Impossible Freedom Era!
More Time, Energy & Joy—While Climbing to Never-Before-Seen Success.
Ascend to Impossible Freedom is an executive leadership program for $1MM+ founders and CEOs who refuse to settle for business success at the cost of their personal freedom—and are ready to embrace a new way of leading themselves, their time, and their team.
You Built Your Business for Freedom—So Why Does it Feel Like You Have Less Freedom Than Ever?
You’ve achieved a level of success most only dream of—but instead of more time, you have more pressure, more decisions, and less breathing room.
✔ Your calendar is maxed, but your time is never truly yours.
✔ Your team is capable, but they still rely on you too much.
✔ You’ve built a great business, but your personal life is paying the price.
You’re too lost in the trees to step back. Too overbooked to create space. Too essential to step away without things stalling.
You’ve reached a plateau in your business we call the Middle Zone—that space between the success you've created and the freedom you crave.
It’s a sign of success—because it took something to get here!
It’s also a call for change.
You can’t stay in the Middle Zone forever. No one can. And, you can’t successfully achieve Impossible Freedom if you’re spending most of your time working.
Impossible Freedom isn’t a dream—it’s a decision.
Inside Ascend to Freedom, we’ll show you how to leverage the Impossible Freedom Equation.
At its core, Impossible Freedom comes from mastering two leadership pillars:
Time: Your most valuable asset—reclaimed, prioritized, and aligned with what truly matters.
Team: A support structure that elevates others, so your business no longer depends on you.
Multiplied by 3 leadership amplifiers:
Wild Wisdom: Sharpen your clarity and stop wasting time on what doesn’t matter.
Brave Decisions: Make bold, strategic moves that expand freedom instead of workload.
Courageous Conversations: Set clear expectations and boundaries—so your team truly steps up.
When you apply the Impossible Freedom Equation, your entire way of leading shifts:
✔ Your time expands—so work no longer consumes your life.
✔ Your team leads at a higher level—so decisions don’t all land on your plate.
✔ Your business grows—without demanding more of you.
This is how powerhouse leaders escape the Middle Zone for good—and scale with freedom, creating a business that fuels their life, not one that drains it.
Ready to make your next move? Ascend to Impossible Freedom is here!
How We Work Together Inside Ascend to Impossible Freedom
The Ascend to Impossible Freedom executive leadership coaching program is a hands-on partnership designed to permanently elevate how you lead your business, your time, and your life.
This isn’t about learning new strategies you might implement someday. It’s about making confident, real-time shifts immediately—with us right beside you.
Here’s how that happens:
Ready to Rise Assessment
A comprehensive leadership diagnostic to uncover what’s keeping you stuck—and exactly what needs to shift.
Rapid-Response Leadership Report
High-stakes decisions don’t wait. You’ll have direct, live access to Nadine & Derek during business hours for real-time leadership clarity whenever you need it.
Ready to Rise Intensive
A deep-dive strategy session to reset how you lead, structure your time, and align your team—so your business thrives without depending on you to hold it all together.
Courageous Conversations & High-Stakes Negotiation Coaching
We help you navigate tough conversations, negotiations, and boundary-setting—so you never hesitate to lead with confidence.
Biweekly Strategy & Decision-Making Labs
Twice a month, we tackle real-time challenges and make bold, clear decisions together—so nothing holds back your progress.
Mid-Year "Defy Can't" Intenstive
A powerful halfway-point recalibration where we break through any remaining limitations holding you back from achieving Impossible Freedom.
What Happens When You Say YES!?
Here’s what you’ll accomplish as a result of working with us:
Radically reduce your working hours and confidently unplug without guilt—while your business continues to grow.
Reclaim your calendar—so your time reflects what truly matters, not just the endless demands of work.
Build a high-performing, self-sustaining team that fuels your vision without relying on you for every decision.
Lead with bold clarity—so self-trust, confidence, and conviction drive your leadership versus self-doubt, fear, and scarcity.
Grow your business without you driving every result—unlocking more revenue, bigger opportunities, and expansive financial success.
Grow your revenue and results with exponentially more ease than it took to get here.
This isn’t generic business coaching. This is the leadership transformation that makes Impossible Freedom real.
Are you ready to step into it?
-
“I work 75% less, my team is thriving, and we landed our biggest contract ever.”
— Anne Staines, Sagent Marketing
-
“I cut 200 hours from my schedule—and my revenue more than doubled.”
— Stef Tschida, Tschida Communications
-
“I took control of my time, got my passion back, and grew my company by 83% in one year.”
— Katie Phillips, Tricon Solutions Inc.
How Ascend to Freedom is Different
Unlike leadership programs that overload your calendar with time-consuming masterminds or generic online courses, we’re IN THE TRENCHES with you—ensuring you get real, immediate transformation.
✔ No endless group calls, no overwhelming coursework—just focused, high-impact coaching designed for your life and business.
✔ No one-size-fits-all formula or framework—every strategy is tailored to YOUR business, YOUR leadership, and YOUR vision of freedom.
✔ We go beyond theory—guiding you through real-time implementation, so your progress is immediate and measurable.
✔ No judgment, no rigid formulas—only unwavering support as you step into your most powerful leadership.
This isn’t about learning more or doing more—it’s about leading differently. And that’s exactly what we help you do—side by side, every step of the way.
Why We Created Ascend to Impossible Freedom
We’ve seen too many powerhouse founders and CEOs trapped in a business they no longer love—sacrificing their well-being, family, and personal fulfillment in the name of success.
We’ve watched them say:
“I’ll make time for myself when things slow down.”
“Once I hit my next revenue goal, I’ll finally take time off.”
“If I can just make it through this next project/week/quarter, then I’ll take a break.”
“I’ll step away more… once my team is ready.”
Only to realize:
Things NEVER slow down unless you change how you lead.
Revenue alone won’t buy back the time you’re losing.
Your team won’t step up until YOU decide to lead differently.
We created Ascend to Freedom because the old narrative is broken—success should never come at the cost of your time, energy, or life.
With our guidance, our strategy, and our unwavering partnership, you’ll finally create Impossible Freedom—without hesitation, without guilt, and without compromise.
We’re all in. Are you?
Meet Your Guides to Impossible Freedom
Nadine & Derek Nicholson
Co-Founders, Ascend Leadership Co. | Creators of The Impossible Freedom EquationWith a combined 60+ years of expertise in business, leadership, sales, operations, and psychology, we don’t just teach leadership—we transform it.
✔ Former executives who built and led multi-million-dollar businesses.
✔ Coaches to $1MM+ founders and CEOs worldwide.
✔ Experts in high-level decision-making, leadership strategy, and team development.
We do this work, because we understand it, intimately.
We’re here to boldly support you on every level—internal, external, strategic, structural, and interpersonal—as you reclaim your time from the grip of your business.
The result?
You’ll realize your “someday” dreams NOW and live a life that’s impossible to regret—without losing an inch of your hard-earned success.