Ascend to
Impossible Freedom
NOW, not someday
Powerhouse $1MM+ Founders & CEOs:
A Proven Path to Live Your Best Life and Drive Next-Level Business Growth.
No Trade-Offs Required.
Impossible Freedom Quiz →
In 5 minutes, discover your leader archetype, hidden time and team leaks, and your next step to break free and fuel both financial growth and personal freedom.
Bespoke Leadership Coaching →
Hands-on support to guide you to reclaim your time, empower your team, and elevate your leadership to fuel both financial growth and personal freedom.
Ascend to Impossible Freedom Book →
Join our book waitlist now and be the first to get exclusive updates, behind-the-scenes content, and a special bonus when we launch.
You’ve built a successful business, but at what cost?
Right now, your time isn’t truly yours, your team needs too much from you, and climbing to the next level of success feels frustratingly out of reach.
You’ve reached a plateau in your business we call the Middle Zone—where trying to grow your business takes more effort than ever. You’re too deep in the day-to-day and can’t see the forest for the trees.
The bad news? The strategies that got you here won’t take you further or higher.
The good news? You’re closer to freedom than you think—you just can’t see the path yet.
Our Impossible Freedom Equation transforms how you lead yourself, your time, and your team.
It’s the proven path out of the Middle Zone—the missing link between the success you’ve built and the freedom you crave.
Without it, the exhausting cycle continues.
With it, your business thrives without running you into the ground.
How much longer are you willing to trade time for success?
Your success shouldn’t come at the cost of your freedom.
We’re Nadine & Derek Nicholson, founders of Ascend Leadership Co. We guide powerhouse $1MM+ founders and CEOs out of the Middle Zone of time stress, guilt, and overworking—while climbing to never-before-seen levels of success.
You’ve built something incredible. But if your business still depends on you too much, if your calendar feels out of your control, or if real time off seems impossible—it’s time for a new way of leading yourself, your time, and your team.
In our executive leadership coaching, Ascend to Impossible Freedom, we personally show you how to take back your time, energy, and joy—so you can step into a business that fuels your freedom—not one that drains it. Now, not someday.
Impossible Freedom | noun
The bold act of living your best life AND driving next-level business growth—at the same time and without having to sacrifice one for the other.
It’s the breakthrough beyond the Middle Zone, where business success no longer demands overwork, personal sacrifice, or trade-offs.
Impossible Freedom Foundation—2 Core Leadership Pillars:
Time Mastery
Structuring your time and energy with intention so your schedule reflects your highest-impact priorities, not just urgent demands—and you stay lit up, renewed, and prioritized.
United Team
Building a high-performing team and support system that drive your vision forward so you’re free to lead strategically, not manage reactively.
Powered by 3 Leadership Amplifiers:
Wild Wisdom
Trusting yourself fully and tapping into your inner wisdom and highest truth so you lead with unwavering clarity instead of fear and uncertainty.
Brave Decisions
Making bold, confident choices rooted in your inner truth—not “shoulds” and obligations—so you build unstoppable momentum and avoid decision fatigue and overanalysis.
Courageous Conversations
Speaking your ideas, needs, and boundaries with clarity and conviction so you create stronger relationships with your team, customers, and family.
Ultimately, Impossible Freedom is about having the space to lead, live, and thrive—where your time is fully yours, your impact is limitless, and your business fuels your freedom—rather than draining it.
At Ascend Leadership Co., we help powerhouse founders and CEOs achieve Impossible Freedom using the Impossible Freedom Equation:
The Impossible Freedom Equation is a proven leadership model for scaling with freedom—a model that reclaims your time, unites your team, and removes you as the bottleneck—so you can finally live your best life and drive next-level business growth, at the same time and without having to sacrifice one for the other.
“Real success isn’t just about reaching new heights—it’s about having the time and energy to enjoy the view as you climb.”
Are You Stuck in the Middle Zone?
You’ve reached a level of success most only dream of—but instead of more freedom, you feel more pressure than ever.
Your time isn’t your own, decisions weigh heavier than ever, and the team you’ve built still leans on you more than they should.
Business is like climbing a mountain, and it’s harder in the Middle Zone.
The Middle Zone is that elusive space between the success you’ve built and the freedom you crave—growth stalls, pressure mounts, and scaling feels like an insurmountable climb.
The Impossible Freedom Quiz will identify what’s keeping you stuck—so you can reclaim your time, maximize your team’s potential, and ascend to your next level of success.
You can realize your “someday” dreams NOW and live a life that’s impossible to regret—without losing an inch of your hard-earned success.
Subscribe to FREEDOM FRIDAY—a curated weekly leadership letter to challenge your thinking, sharpen your leadership, and expand your freedom.
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"If you want FREEDOM, this is it. I’m working less, my revenue has doubled, and I enjoy my business SO much more!"
— Lisa Haggis, Realize Your Brand
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“I went from waking up with worry to waking up in a life and business that I love—confident, clear, and deeply aligned.”
— Kirei Yasunori, Evolved Health
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“I took the most vacation time and had my highest revenue year ever. My business is no longer running my life.”
— Rachelle Lee, Einblau & Associates
Accreditations, Memberships & Awards
We’re Nadine & Derek Nicholson, founders of Ascend Leadership Co. We guide powerhouse $1MM+ founders and CEOs out of the Middle Zone of time stress, guilt, and overworking—while climbing to never-before-seen levels of success.
Our clients refuse to settle for business success at the cost of their personal freedom—and are ready to embrace a new way of leading themselves, their time, and their team. NOW, not someday.
Our signature Impossible Freedom Equation is a proven path to live your best life and drive next-level business growth. No trade-offs required.
The sooner you identify your biggest leadership gaps, the faster you step into a business that fuels your freedom—not one that drains it. In less than 5 minutes, the Impossible Freedom Quiz will reveal your best next step.